Sophie Essex-Masmoudi

Experience

I joined Dafferns over 6 years ago and I’m responsible for the planning and implementation of the marketing and business development activity. From developing and implementing effective marketing communication campaigns, managing social media, delivering an events programme, being responsible for the brand, the website and ensuring correct use of the CRM database and data.

I have over 10 years experience within marketing and business development, mainly in professional services, building my experience and knowledge of the full marketing mix in a continuously changing industry. I work closely with the leadership team and all the firms’ departments including corporate, small business, tax and Dafferns Wealth.

Development and delivery of marketing plans and strategies
Brand management, internal and external event planning and management
Planning and implementation of all marketing campaigns and initiatives, including internal and external communications with the management of budgets and costs
Support, creation and project management of tenders and proposals in keeping with brand guidelines and production of presentations for proposals, leadership meetings, seminars, webinars
Implementation of CRM strategies and execution as well as management of several other databases
Social media including LinkedIn, Twitter, Instagram and Facebook (including training)
Liaising and working with a range of clients, colleagues, suppliers, designers, printers and partner organisations including advertising and sponsorship activity
Creation and production of company collateral, marketing materials and promotional items for brand management and development as well as website updates and management
Overseeing the wellbeing programme within the firm and planing the charity awareness and fundraising activities for the firm
Fluent French speaker

Hobbies and interests

I enjoy travelling, which most probably comes from my parents who travelled around the world for 5 years and me having lived in 3 different countries – Tunisia, France and England. I also like photography which I studied at college, films (but not horrors!), reading a variety of genres in English and French, listening to podcasts, shopping and fashion which I also studied at college – that’s when I decided I wanted to pursue a career in marketing and not become a designer. I also live for my relaxing yoga, nice coffee and good food – eating it not cooking it mostly!